TMTL - Your quest for balance

Team More Team Less -

Your Quest For Balance

HEALTH PROMOTION BOARD

Everybody's balance is different - made of the more or less we prefer. Knowing our picture of balance maximizes our chances of success.

@HPB

Take the quiz

360 Photo

Wholegrain Warrior Post

SEASON 1

TEAM MORE VS TEAM LESS

Exercising so you can eat? Or eating healthy so you don't have to exercise? Supported by insights-driven marketing communications, the Health Promotion Board (HPB) created a healthy rivalry to get Singaporeans to pick between TEAM MORE physical activity versus TEAM LESS unhealthy food and ultimately find the balance in-between.

At the heart of the campaign is a “personality quiz” that not only sorted Singaporeans into two teams, but also served as an effective and scalable gateway into identifying individual health mindsets to personalise health communications and customise participants’ health journeys.

SEASON 2

YOUR QUEST FOR BALANCE

Everybody's balance is different - made of the more or less we prefer.
Knowing our picture of balance maximizes our chances of success.

Are you a Sporty Spartan or a Wholegrain Warrior?

Cardio Champ or Nutrition Ninja?

Start your quest to discover your balance, and venture on a new journey of healthy habits!

QUIZ JOURNEY

For our quiz journey, we have created visually captivating worlds that represent all 4 profiles (i.e. Sporty Spartan, Cardio Champ, Wholegrain Warrior, and Nutrition Ninja).

Each world will depict elements that relate to the specific profile.