AMAZON & THE CLIMATE PLEDGE
The Future We Must Create
Organisations are faced with an incredible amount of pressure to make such a big pivot regarding sustainability but the risk is compounded because it is a journey they have to embark on their own… without anyone that they can learn from.
No company in the world can claim that they have it all figured out. Climate action is going to be an on-going process of collaboration, inter-corporation learning & support.
What APAC needs now is someone to start that conversation.
This is where The Climate Pledge comes in
We are not here to convince APAC companies that climate action is important.
We are here to help them believe that they are not alone in the journey.
Amazon is here to start the conversation and foster collaboration toward climate action.
The Climate Pledge is a community which is committed to come together, learn from one another so that they can start taking steps toward creating a sustainable future… and joining The Climate Pledge is akin to having a ticket into the community.
OUR CREATIVE APPROACH
Yay! We won the pitch with that idea.
The campaign launched with the content series, The Future We Must Create.
Featuring 3 signatories from Japan (Ishizaka Inc.), India (Mahindra) and Australia (JLL),
pledging their commitment to The Climate Pledge,
while working with local artists to bring their vision of a better future to life.
Below are 2 shorten videos that were launched on LinkedIn.
Featured artists includes: Anirudh Kadav (India), Naomi Okubo (Japan) and Patrizia Biondi (Australia)
The Climate Pledge signatory Ishizaka Inc. Noriko Ishizaka the CEO has a vision for a better future where all of society lives in harmony with nature, enabled by Zero Waste Design.
The Climate Pledge signatory Mahindra Group, Anirban Ghosh the Chief Sustainability Officer shared on their vision for a better future where it is all about the lives we can improve by achieving net-zero carbon.
The Future We Must Create Content Series:
Do take a look on the full videos over at The Climate Pledge.
/ Credits /
Chief Creative Officer
Ali Shabaz
Head of Copy
Joel Kang
Art Directors
Soh Yan Lin, Lee Pei Ying
Freelance Senior Creative
Eva Chin
* Please note that I was not involved in the shooting of the films. Gig ended by then.
Chief Planner (Idealogic)
PiWo Chia