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Keep fighting, keep winning
MINISTRY OF COMMUNICATIONS AND INFORMATION
Even though the pandemic is far from over, we already started to feel positive impact of our efforts. Thanks to people sticking to the rules, Singapore slowly, but gradually reopens businesses, schools, public events, social and family gatherings. That gives us a glimpse of what we’re working towards and a positive reinforcement to stay vigilante.
Let’s make this campaign a big thank you for staying resilient, while reminding us why we have to keep it up. To get us closer and closer back to normal - one step at a time.
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Remember circuit breaker? Well, that sucked, didn’t it?
Fortunately, we’ve come a looong since then.
And by saying we’ve come a long way,
we mean we’ve really clawed our way out of that.
It required our commitment and personal sacrifice.
From mask wearing to home office with kids.
From social distancing to OCD-level hand sanitizing.
And we followed.
All that took us where we are today - somewhere mid-way,
but already reaping the rewards of staying resilient.
We can go to work, school, dine, meet family and friends or take part in events.
We owe a big “thank you” to ourselves for that.
Because all those, even if still limited,
give us strength and hope to fight for what we really want.
To go back to the normal we loved.
But that won’t happen unless we kick Covid’s spiky ass into oblivion.
So let’s thank ourselves for what we already gained, and keep on doing what brought us here.
There’s only one way.
Keep fighting, keep winning
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All that took us where we are today - somewhere mid-way,
Everything that happened since circuit breaker proves that sticking to the rules and limitations work. We slowly gain ground in the fight with Covid, enabling us to slowly reopen.
Let’s use those tangible, little wins. Remind what and who we owe them too, and what’s the bigger picture behind them.
Let’s keep doing what we have to, so we can start doing what we love to.
Keep fighting, keep winning
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/ Pitch Team /
Chief Executive Officer
Lou Dela Pena
Chief Creative Officer
Jennie Morris
Strategy Director
Arielle Brustein
Executive Creative Director
Sharim Gubbels
Digital Creative Director
Michal Pawlowski
Associate Creative Director
Eva Chin
Planner
Teng Fung