LAZADA PITCH FOR 11.11
The low-low-lowest 11.11 Sale
Y
11.11 is one of the world's largest sales events. It's the one day when every shopping platform and every brand shout about how low their prices are. Essentially, it's a competition of how low can we go.
And when it comes to Lazada, we can go REALLY REALLY
Y
Low.
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Reclaiming to win 11.11 battleground from Shopee
THE LOW-LOW-LOWEST 11.11 SALE
When we think of low,
one catchy song comes to mind...
Low by Flo Rida.
It's the perfect song to talk about our low prices.
We'll get an up and upcoming hip-hop singer like Yung Raja to rewrite and remake the song.
The lyrics will talk about Lazada 11.11 lowest sale, showcase the variety of products and create a catchy earworm. On top of that, we will get him to sing the Lazada iconic brand tune, Lazada, in a really low voice.
Clients ended up loving the idea.
The video that was eventually launched during 11.11 in 2021:
*Only snippets of the 11.11 pitch work has been shown here. We pitched for both 9.9 and 11.11. We only won 11.11.
** Was not involved in the making of the actual video that went live.
/ Additional Credits /
Chief Creative Officer
Jennie Morris
Group Planning Director
Belinda Green
Creative Director
Michal Pawlowski
Associate Creative Director
Eva Chin
Senior Art Director
Lijing Sim
Copywriter
Renee Choo
Sound & Music Design
Song Zu
Singer
Yung Raja