FRANK By OCBC
2022 BRAND REFRESH
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Ah… dreams.
What would life be without them?
They give us inspiration. Hope. Joy.
But here’s the thing.
Dreaming is easy.
Making it happen?
That’s something else.
’Cos dreams need work.
That pie in that sky ain’t going nowhere if you don’t start somewhere.
Like setting a goal.
Making a plan.
Then putting it all into action.
With the right tools, tips and technology.
Things we happen to have at FRANK.
So you don’t just stop at the dreaming.
You start with the doing.
Wanna turn your passion into a business?
Let’s do it.
Dreamin’ of cycling all the way to France?
Let’s roll.
Wanna invest with your cashback?
Let’s Go.
Whatever your dream, let’s make the work of making it happen, happen NOW.
Let’s do your goals. Your dreams. Your life. Together.
Ready?
Let's Go.
The FRANK tagline isn't a call-to-arms. It's an invitation to go forth, together.
*The Covid-19 pandemic upended FRANK's playbook, challenging the existing rules about customer relationships and building brands. This campaign has been put on hold indefinitely.
/ Additional Credits /
Executive Creative Director
Tim Chan
Managing Director
Alvina Seah
Creative Director
Kevin Poh
Freelance Associate Creative Director
Eva Chin
Senior Account Executive
Ashleigh Sim
Senior Integrated Producer
Jolene Mok
Photography Studio
Teo Studio Photography / Zantz Han
Digital Imaging Crafter
Evan Lim