![](https://static.wixstatic.com/media/11062b_efbd0ebef3cc4275bfa2055e8b5365c1f000.jpg/v1/fill/w_809,h_455,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_efbd0ebef3cc4275bfa2055e8b5365c1f000.jpg)
for goodness sake
BRAND IDENTITY
Branding project for "for goodness sake". Using premium organic ingredients to provide necessary provisions to replace fast food with convenient healthy food.
![for-goodness-sake-branding-yellowlogo.jp](https://static.wixstatic.com/media/8ea270_9fa6e61cbe144c92904c41765f55a535.jpg/v1/fill/w_529,h_450,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/for-goodness-sake-branding-yellowlogo_jp.jpg)
![for-goodness-sake-branding_blacklogo.jpg](https://static.wixstatic.com/media/8ea270_33b9aca123384741a7de6b6aa81c51f2.jpg/v1/crop/x_135,y_0,w_2497,h_2495/fill/w_471,h_450,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/for-goodness-sake-branding_blacklogo.jpg)
THE IDEA
A alfreso concept that combines seasonal and local products with "New Fusion Cuisine" in mind.
The idea is to combine seasonal, local and organic ingredients at affordable rates. The range of the menu will change along with the seasons and local crops availability. The concept wants to convey sustainable production and eco-awareness. The customers will quickly be aware of that it doesn’t have to be expensive to eat or maintain a healthy lifestyle.
The saying "Dig where you stand" will serve as guiding principles for the restaurant and provide evidence of how to usefully employ and rely on local producers and commodities.
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![T-Shirt Mock-Up Front-forgoodnesssake-bl](https://static.wixstatic.com/media/8ea270_4e25ef9aa9274fd18083b34edc3b8708.jpg/v1/fill/w_477,h_447,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/T-Shirt%20Mock-Up%20Front-forgoodnesssake-bl.jpg)
![T-Shirt Mock-Up Front-forgoodnesssake-ye](https://static.wixstatic.com/media/8ea270_0974ac5aa1d04252b3dae5930a1ed43d.jpg/v1/fill/w_477,h_447,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/T-Shirt%20Mock-Up%20Front-forgoodnesssake-ye.jpg)
![for-goodness-sake-branding.jpg](https://static.wixstatic.com/media/8ea270_c088f2d3b8c44ba7ae02a85733bd05b1.jpg/v1/fill/w_978,h_873,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/for-goodness-sake-branding.jpg)
![for-goodness-sake-branding-bag.jpg](https://static.wixstatic.com/media/8ea270_534da72e0d9342dc876d45b316de2320.jpg/v1/fill/w_488,h_436,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/for-goodness-sake-branding-bag.jpg)
![for-goodness-sake-branding-mug.jpg](https://static.wixstatic.com/media/8ea270_f5fae446a99f434da981cf0bf385a03d.jpg/v1/fill/w_488,h_436,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/for-goodness-sake-branding-mug.jpg)