Eat, Drink, Shop Healthy
Challenge 2018
HEALTH PROMOTION BOARD
The road to good health is filled with sure wins. This year, the Eat, Drink, Shop Healthy Challenge guarantees exciting prizes for everyone! No luck is required.
Choose healthier options and scan the QR code to earn Healthpoints and unlock sure-win rewards like F&B and shopping vouchers. Now that’s a win-derful life!
Case Study Video
~ ♪ Sure Win Song ♪ ~
Cutting through the clutter and grabbing audience’s attention is the Sure Win video, which will be amplified online, in mass channels and onground.
It’s key to use a familiar tune to create instant memorability. The melody of the theme song is based on a section from Mozart’s Eine Kleine Nachtmusik. The modern arrangement has a fast tempo and upbeat feel.
Gallery of Sure Wins (QR Wall)
We recreate popular art masterpieces with QR codes. These larger than life masterpieces also let you win rewards. Just find the valid codes and scan to win!
Various social posts ran online to remind the public to score sure wins wherever they go and win the ultimate reward: a healthier life!
/ Additional Credits /
Creative Director
Goh Jia Ying and Ho Pei Ling
Senior Copywriter
Nandini Tried
Senior Art Director
Eva Chin
Video Production House
Momentum