AXA Burpees
For Good Challenge
AXA HEALTH INSURANCE 2017 CAMPAIGN
AXA Burpees For Good Challenge
AXA Insurance partners with SportCares for AXA Burpees For Good Challenge. The AXA Burpees for Good Challenge it started in September, which saw the organisation donating SG$1 to the SportCares Foundation for every 10 burpees completed. This allowed the brand to achieve 168% of targeted burpees in less than a month.
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AXA Health Challenge 2017
AXA has launched an out-of-home execution, part of its ongoing health campaign annually. The execution was created to amplify content it has curated with the purpose of encouraging people who have fallen behind on their health journey to start somewhere.
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Making healthier decisions might seem difficult at times. So let's start with one simple step today. Begin your journey with the #AXABurpeesForGood Challenge. Post your video on Instagram or Facebook with a public profile and the hashtags #NeverTooLate, #AXABurpeesForGood.
All Videos
All Videos
UnhealthyFood
treadmill
StepsBurpees
Netflix
Animator: Alfred Ng
Click here for his showreel
A huge thank you to everyone who has taken part in the #AXABurpeesForGood Challenge. You’ve completed a total of 156,388 burpees – raising an incredible $15,638. To further express our gratitude and demonstrate our commitment to ensure the underprivileged and disadvantaged are not left behind in this journey towards a healthier life, we’re topping up the amount and donating a grand total of $20,000 to the SportCares Foundation. So, thank you all once again. We couldn’t have done it without you!
We ended our AXA Health Challenge on a high with a national record for the largest bike-sharing parade at the AXA Get Healthy Day with Mobike! And we couldn’t have done it without you. #NeverTooLate #AXAGameChanger
/ Additional Credits /
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Creative Director
Goh Jia Ying and Ho Pei Ling
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Freelance Senior Copywriter
Lee Jyh Yeong
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Freelance Senior Art Director
Eva Chin
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Freelance Animator
Alfred Ng