Here are some things I've done:
Endured a 6.0 magnitude earthquake.
Was extremely close to a forest fire.
Was caught and fined for jay walking in front of my school.
Successfully failed 4 times trying to get a manual driving licence.
Stuck at an altitude of 2,400m above sea level due to hail, without any valuables or thick clothing.
And then paragliding down (at the world's second highest spot) 1 hour later before the next storm.
Trekked up 2,850m above sea level and camped overnight in the Himalayas.
Seen the Moon and the Sun appeared in the sky at the same time, parallel to each other.
Calling someone "buddy" because I've forgotten their name.
Being extra chatty at airport customs for good travel karma.
Suffered a temporary inability to move my finger muscles after puking for 6-8 hours.
Flew in a helicopter to reach a Floating Production Storage and Offloading (FPSO) vessel in Gulf of Thailand.
Photographed that FPSO and a few other vessels while hanging out of a helicopter.
Featured as a talent for UNIQLO Christmas Campaign.
Was one of the 85,000 people trying to get a free ticket to Hong Kong.
Caution. Finally received my driver's licence.
Took my PADI Open Water Diving licence at Siquijor on a whim.
Featured in McDonald's Singapore social post featuring Coca-Cola beach towel and crispy chicken.
But I tagged Swatch instead hoping they will select me as their hand model for their next campaign.
162 days (as of 23 Oct 2024) into learning Brazilian Portuguese on Duolingo, because if my soulmate is in Brazil, I need to be able to say "Oi, você vem sempre aqui?" and "Há química entre você e eu".
In theory, this list will continue to grow.
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Here are the agencies I've worked for (in no particular order):
BLK J, Dentsu, Digitas, HAVAS, GOVT, Grey, Leo Burnett, McCann, M&C Saatchi, Octagon, Ogilvy x WWP, Publicis, Superson, TBWA\, :Teeth, The Local, The Secret Little Agency, Tribal Worldwide
Here are some jobs that were not advertising related:
Sold movie tickets at Cathay Cineplexes, SG
Toiled at a taco truck at Kings Park & Botanic Garden, Perth
Made sure every kid who came to my game booth won something at a funfair, Perth
Here is where I was educated, from an Asian standpoint:
Curtin University, Perth, WA
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Here are some notable accomplishments and awards won for my efforts:
2024
LIA – 1x GOLD, 1x FINALIST
Colgate Palmolive "A Million Logos"
∞ GOLD for Direct / Integrated
∞ FINALIST for Creativity in PR / Brand PR
D&AD – 2x WOOD PENCIL, 3x SHORTLIST
Colgate Palmolive "A Million Logos"
∞ WOOD PENCIL for Direct / Integrated
∞ WOOD PENCIL for Digital & Social / Physical & Digital
∞ SHORTLIST for Integrated / Large Enterprise
∞ SHORTLIST for PR / Use of Micro-Talent & Influencers
∞ SHORTLIST for Graphic Design / Integrated
CANNES LIONS – 4x SHORTLIST
Colgate Palmolive "A Million Logos"
∞ SHORTLIST for Activation
∞ SHORTLIST for Brand Experience
∞ SHORTLIST for Social Influencer
∞ SHORTLIST for Health
CLIO AWARDS – 1x BRONZE, 1x SHORTLIST
Colgate Palmolive "A Million Logos"
∞ BRONZE for Direct
∞ SHORTLIST for PR
THE ONE SHOW – 3x MERITS
Colgate Palmolive "A Million Logos"
∞ MERIT for Use of AI / Visuals
∞ MERIT for Integrated / Omnichannel Campaign
∞ MERIT for Public Relations for Good
SPIKES ASIA – 1x SILVER, 2x BRONZE, 6x SHORTLIST
Colgate Palmolive "A Million Logos"
∞ SILVER for Design
∞ BRONZE for PR
∞ BRONZE for Brand Experience & Activation
∞ SHORTLIST for Integrated Campaign led by Brand Experience & Activation
∞ SHORTLIST for Multi-Channel Experience
∞ SHORTLIST for Corporate Purpose & Social Rules (Brand)
∞ SHORTLIST for Integrated Campaign led by PR
∞ SHORTLIST for Corporate Purpose & Social Rules (PR)
∞ SHORTLIST for Cultural Insight
GLOBAL INFLUENCER MARKETING AWARDS – 1x GOLD
Colgate Palmolive "A Million Logos"
∞ GOLD for Best Influencer Commerce Campaign or Strategy
PR AWARDS ASIA – 1x GOLD
Colgate Palmolive "A Million Logos"
∞ GOLD for Cause-Related: Diversity & Inclusion
MARKIES AWARD – 1x SILVER
Senoko "SolarShare"
∞ SILVER for Most Creative B2B Marketing
2019
CREATIVE CIRCLE AWARD 2019 – 2 FINALISTS
Health Promotion Board “Less Sugar, More Flavour.”
∞ FINALIST for Brand Experience & Activation Gongs/Best Use of Events & Live Experiences
∞ FINALIST for Film & Branded Content Gongs/Creative Effectiveness: Film & Branded Content
MARKETING EXECELLENCE AWARDS 2019 – 1 GOLD
Health Promotion Board “Eat Drink Shop Healthy Challenge — Sure Win.”
∞ GOLD for Most Effective Use Out-of-Home
EFFIE AWARDS 2019 – 2 FINALISTS
Health Promotion Board “Less Sugar, More Flavour.”
∞ FINALIST for Government/Institutional/recruitment
Health Promotion Board “Team More vs Team Less”
∞ FINALIST for Government/Institutional/recruitment
MARKIES 2019 – 2 SILVER, 3 BRONZE
Health Promotion Board “Less Sugar, More Flavour.”
∞ SILVER for Most Effective Use Of Video Advertising
∞ BRONZE for Most Creative Out Of Home Advertising
Health Promotion Board “Team More vs Team Less”
∞ SILVER for Most Effective Use Of Social Media
∞ BRONZE for Most Creative in Government Sector Marketing
∞ BRONZE for Most Creative in Integrated Media
2018
MARKETING EXECELLENCE AWARDS 2018 – 1 GOLD
Health Promotion Board “Less Sugar, More Flavour.”
∞ GOLD for Excellence in Media Strategy
PUBLICATION
Health Promotion Board “Less Sugar, More Flavour.”
∞ Featured in ladyironchef: “Ah Heng drink stall — the coolest pop-up bar in Singapore & all drinks are free”
∞ Featured in Sethlui: “Enjoy life with less sugar & more flavour at Ah Heng Drink drink stall pop-ups on 31 March & 1 April.”
2017
SPH INK AWARDS – 1 FINALIST
Volkswagen “The Tiguan is for the cool dad”
∞ FINALIST for Category G - Integrated Campaign
